The Superbowl doesn't kick off until 2 February, but there's plenty of distance to cover on the hype train before now and then as Jaguar can attest to. Its teaser for the Superbowl is up already, centring on great British villains. Forget all that, and click on this just to watch the amazing Jaguar F-Type race a helicopter gunship.
Sir Ben Kingsley fronts the campaign, and if this is the teaser, I can't wait to see the full clip. Give me more F-Type, dammit!
Oh wait, I left some over here.