The first iPhone was a true breakthrough that shaped the multitouch-dominated world we live in. It took its clues from everyday objects to create a familiar experience. Years later it got stuck in those successful metaphors but — Apple started copying some ideas from the companies who copied the iPhone. This video explains this story in a fair way.
It’s nothing that we haven’t said before, but it’s very well put. And the conclusion is a good one: perhaps there’s nothing else to innovate here in terms of user interface. The frontier lies elsewhere. Will Apple strike gold once again?