How The GoPro Became The Best Selling Camera In The World

How the GoPro Became the Best Selling Camera In the World

The GoPro is an amazing action camera that lets people record extreme sports, daredevil feats, and other spectacles. Just a few years ago, it would have been impossible. But, today, it is the best-selling camera in the world.

In a short 60 Minutes profile, Anderson Cooper runs through the story of the rugged camera from the beginning, when the company was founded by a young surfer and failed entrepreneur named Nick Woodman 12 years ago. The first GoPro product? A simple waterproof film camera. Since then, the company has doubled its sales yearly, to revenues of more than $US500 million per year. Never underestimate the potential of a simple, effective, inexpensive tool. [CBS]

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