Food Truck Uses Sensory Trickery So You Can Enjoy Endangered Eats

Food Truck Uses Sensory Trickery So You Can Enjoy Endangered Eats

A new GhostFood truck travelling the northeast in October will offer you the experience of eating some wonderful, albeit endangered, delicacies. That's right: the experience. You won't actually get to eat the food, but if the proprietors' trickery works, your brain -- and your tastebuds -- won't know the difference.

To replicate what it's like to eat a food without actually consuming a particular item, GhostFood will strap a 3D-printed headset to your face, which will feed the correct smell of whatever is it wants you to imagine eating to your nose. As for what you'll actually put in your mouth, GhostFood will offer you a textural analogue. So rather than eat cod eggs, you'll get a whiff of cod egg smell and something similarly chewy to munch on.

This isn't a crazy new fad -- although, it kind of could be, huh? -- it's an art project by Miriam Simun and Miriam Songster (no relation). The artists created the work to call attention to climate change. As Edible Geography points out, rising water temperature in the ocean is causing cod eggs to sink rather than float more often, which means that in the future, we're looking at fewer cod, if the species survives at all. And that's to say nothing of overfishing. The cutesy food truck idea might be our only way to experience some foods in the near future if something isn't done to combat the effects of increasing temperatures worldwide. Chocolate and peanut butter, the other two "tastes" being offered, are similarly at risk. [Edible Geography]


    So they could feed you some road kill and make you think your eating a rare delicacy. I hate to see good roadkill like kangaroo go to waste.

    "’s an art project by Miriam Simun and Miriam Songster (no relation)." Wow two people with the same first name are not related? That's a bombshell!

      1. Journalists cater to the lowest common denominator
      2. I'd hazard a guess that best practice/the style guide insists on clarification.

    You mention tastebuds and taste, but the Ghost Food article only mentions smell and texture.
    Without smell this would be like chewing old gum or something.

    The fact they offer the experience of eating endangered species (even though only simulated) is more sickening than intriguing to me. About as tasteful as offering the potential taste of human flesh.

    Erm... if I smell dark chocolate whilst eating white chocolate, it does not taste like dark chocolate. I wonder how they will get the taste through...

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