ASUS Is Teasing A New Transformer

Marketing is all about hype, but I can't quite make out what ASUS is trying to say about its new Transformer tablet here. Is it simply that it comes in a black envelope? That it has a pen?

ASUS released the trailer images on its Facebook page, with a timeline that suggests it's launching it at IFA — except that ASUS isn't actually exhibiting at IFA, which presumably means that it's just riding the hype coat trails.

It's a tablet, ASUS. That much we can tell. Rectangle can probably be assumed, although it could always be pointy at the base or something. Beyond that, we won't know for another day or so.


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