This Hilarious Secret Behind Jony Ive’s Inspiration For IOS 7

iOS 7 is just so colourful! It’s so light! It’s so fun! But not only that, the colours all blend together in a beautiful watercolor effect. It’s like a pastel psychedelic trip. It’s like seeing the palette of an artist obsessed with Easter. I wonder where Jony Ive got the idea for that colour scheme. I wonder what his inspiration was. Wonder no more.

This video by Max Wohlleber answers it all. The reveal is worth it. It’s perfect. [Max Wohlleber Vimeo]