Anti-Coalition Broadband Ads Go International

Anti-Coalition Broadband Ads Go International


The Coalition broadband plan promises 25Mbps download speeds and roughly 4-6Mbps upload speeds by 2019 for a cost cheaper than the government’s alternative. The current NBN plan would see download speeds hold a minimum of 100Mbps in connected areas with upload speeds of 40Mbps also possible at a higher cost over a longer period of time.

For its new viral petition campaign, the Labor Party hired a fake sales-stooge to go around the world and sell a fictional product: Abbott Internet.

He offered people a connection speed of 25Mbps down by 2019 and at times told people the projected $5000 connection fee for a rolled-gold fibre connection. The reaction was laughter and derision across countries like Singapore, the Czech Republic and the US, where nobody in Times Square, New York wanted a bar of it.

All I can ask is just how much did this attack ad actually cost? [Abbott’s Internet]