The WSJ is reporting that Google is ready to dump half a billion dollars in marketing for the upcoming Moto X. That’s a huge chunk of change. Supposedly, the Moto X will also be free of most carrier crapware and will come in different colours.
The flagship Moto X, which is made in the USA, already has an ad out but hasn’t actually been revealed yet. Google has allowed Motorola to spend several hundred million dollars and “possibly upward of $US500 million” to market the phone. That’s an insane number.
So insane that it nearly trumps what Apple and Samsung spent on marketing for all of 2012 ($US662 million and $US597 million respectively, according to AdAge). In fact, the $US500 million advertising budget would beat what Apple ($US333 million) and Samsung ($US402 million) spent on advertising for mobile devices, according to Kantar Media. And this would be just for one single phone. The hype machine is beginning. It better be good. [WSJ]