“Auto-Alerts are all about helping you stay in control and on top of your spending,” Virgin Mobile explained in an email roll-out to its customers. “We’ll send you a text when you’ve used up a pre-set amount of your included value, mobile data or excluded usage in a given month. That means you’ll always have your finger on the pulse and get a heads up on any potential bill shocks before it’s too late.”
By default, the alerts let you know when you reach 50%, 85% and 100% of your included value and mobile data, although these can be adjusted or switched off. Customers will also be able to set up Auto-Alerts for excluded usage, such as excess data, which will send a notification when a certain dollar amount of excluded usage is reached.
The changes form part of an account spit-and-polish that includes a new-look UI with improved navigation.
It’s worth noting that other telcos already provide a similar service to this, so Virgin Mobile is sort of playing catch-up here. Still, anything that cuts down on the potential for bill shock is nothing to be sniffed at.