According to a report by former WSJ reporter Jessica Lessin, Apple's long-rumoured stand-alone TV service will supposedly allow viewers to skip over commercials. While commercial skipping has been available as a feature for a while, networks have gone after and often crushed services into bankruptcy or caused them to retract said feature.
Lessin says Apple has pitched media executives on a "premium" version that would still pay networks for its losses.
How Apple plans to incorporate this service is unclear. Besides, you know, the fact that Apple has yet to release an actual television product other than its set-top streaming box.