This is perfectly ridiculous in every single way. The video thumbnails of IKEA’s Malm bed. The suggestive captions that use porny tag words like ‘blonde’, ‘twins’, ‘hammered’ and more. The ridiculous amount of views that each ‘video’ has. The live webcam. The skeevy black background. It’s a fantastic parody of a porn website if you replaced every single porn reference with just a link to IKEA’s Malm bed.
Even the URL, HotMalm.com is perfect. The people behind HotMalm jokingly told the Daily Dot, that they were “inspired by a mission to share Malms of every size and colour with the world.” Try clicking on a video and not getting excited. [HotMalm via Daily Dot]