You usually know an advertisement for McDonald’s when you see it. Ethnically diverse group of friends who stay impossibly thin even though they eat at Maccas, perfectly dressed burgers and fries that you can almost smell, internal monologues about the deliciousness of the food, so on and so forth. These ads are not like that. They’re abstract animations that show McDonald’s in a completely different way.
Created by Helsinki-based animation studio Pinata, the video has 2D animation effects, 3D elements and particle simulation. It’s a moving piece of art, basically. McDonald’s released these three video ads for its McDonald’s MyBurger competition in Finland. The video above is like a dark short you’d see from a scrappy Dreamworks. I can hardly believe it’s for McDonald’s.