Letting future dads experience the best parts of a pregnancy minus the agonising pain of birth, Huggies has developed a pair of belts that translate the baby’s motions and kicks from the mother’s belly to the father’s. Unfortunately, there’s little to no chance it will be put into production and sold to the public.
Working with the Ogilvy & Mather ad agency in Argentina, Huggies created the belt to help sell both the joy of pregnancy and nappies.
So dads around the world will have to continue to settle for the old-fashioned method: putting hands on pregnant bellies when prompted, no exceptions, no delays. [YouTube via Taxi via Ads of the World]