This 39-Inch 4K TV Only Costs $US700

Earlier this year, Seiki announced a 50-inch 4K TV that went on to sell for less than $US1000. Now, the bar has dropped again — and its latest 4K set will retail for just $US700.

That is crazy cheap for a 4K TV, however you look at it. Sure, it’s only 39 inches, which seems a little small to take full advantage of the incredible resolution. And, sure, it’s made by Seiki, so it’s perhaps never going to be able to compete directly with the likes of Sony.

But we reiterate: it costs $US700. And when our very own Mario Aguilar got the chance to spend some time with the larger, 50-inch set, he was suitably impressed. So, if you’re in the market for a fancy new box, and you’re on a budget, this could be just the thing. Pre-orders on June 27. [Seiki via Engadget]