Seriously, Sony just won E3. It not only unveiled the look of the PlayStation 4 today at E3, it also unveiled just how much we'd all pay for it too. It's $US399.
No confirmed Australian price yet, but come "holiday season 2013", the PlayStation 4 will hit shelves around the world for $US399, €399 in Europe and £349 in the UK.
Is this game over for Microsoft and its Xbox One? As far as we can tell, Sony just won E3.
Sony also wants you to know that sharing games is pretty easy, uploading this hilarious video to its YouTube account.