As part of a recent ad campaign, Canadian beer company Molson Canadian took a fridge full of its special adult beverage all around Europe to share with the thirsty masses. But there was a catch — the only way to unlock the boozy treasure was by scanning a Canadian passport.
Although you may have already seen the commercial itself making the rounds these past few days, chances are you haven’t seen what’s actually the coolest part of the whole campaign — how a Canuck-specific cooler gets made.
The video gives you a look into the fridge’s entire construction; you get to see everything from the shiny red paint job to the passport scanner’s wiring process. Of course, the latter is likely going to raise a few red flags for the more privacy-wary poutine enthusiasts, but it seems everyone in the commercial eventually found someone willing to swipe their Canadian passport. Fortunately for Europe’s native population, the one nationality they needed is the just aboot the nicest around. [Design Taxi]