ESPN will kill 3D TV by the end of the year. We reached out to ESPN, and the company confirmed rumours, citing lacklustre adoption of the technology. This is huge news considering the huge investment that TV manufacturers and broadcasters have made to try to bolster the tech.
In an email statement, ESPN wasn't willing to rule out 3D, saying the company will be all about 3D when and if the technology takes off. That's a big "when" at this point. Over the last few years, manufacturers have sold loads of 3DTVs. ESPN 3D is the largest and most important source of 3DTV content out there. Without it, the medium might just die.
If there was ever a justification for 3D televisions it was watching sports — and if you can't get people excited about 3D action-packed sports, you can forget about getting them excited about 3D anything else.
Last year, Panasonic footed the bill for the production of a 3D feed of the Olympics, which it provided for free to the United States. It was beautiful! And yet people just didn't care enough to watch it.
And as if to paint a rosier picture, ESPN said it was looking to the future of UltraHD. Broadcasters and manufacturers are currently developing trials for 4K broadcasting. Let's hope it fairs better.