Remember in the first Iron Man movie when Tony Stark had a lot to do with the US Air Force? That was pretty awesome. Seems the Australian Defence Force is now trying to take that lead with a new recruitment drive that looks just as cool.
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It’s called Behind The Visor, and it’s meant to give potential recruits a look into what it’s like flying manoeuvres for the Air Force in Australia.
It’s a whole integrated marketing campaign which crosses stuff like Google Maps, mobile interactions and other stuff that marketing types care about. We just love that they’ve replicated the Iron Man HUD on pilot visors.
If that’s what it looks like in real life, sign me up. [mUmbrella]