Thelma's, an American cookie delivery service named after the founder's great-grandmother, contracted Saturday MFG to create this utterly brilliant packaging. It not only keeps the treats warm, it also gives the impression that they're fresh from the oven.
It's almost impossible to look at that box and not crave a batch of Thelma's snickerdoodle cookies. Even a batch made from Marmite would seem irresistible if this is how they were delivered. [Saturday MFG. via The Dieline]