Gadget nuts have CES, kids at heart get Toy Fair, video gamers have E3, but if it's watches that ring your bell, you'll want to head over to Basel, Switzerland for Baselworld. It's where the world's horological masters gather to unveil their latest timekeeping works of art. And these are the most wonderful of this year's whole bunch.
We've already brought you some of this year's most awesome reveals -- including the Hublot MP-05 LaFerrari -- but here's the rest of the notable releases for you to lust over and debate whether it's worth taking out a second mortgage to own one.
Harry Winston Histoire de Tourbillon 4. Perfectly summed up as a 'miniature mechanical metropolis', the Tourbillon 4 comprises 345 separate components hidden beneath a series of sapphire crystal domes.
Hydromechanical Horologists H2. Featuring a miniature bellows system inside, the H2 pumps a fluorescent green liquid through a tube wrapping around the watch's face to indicate the hour instead of a hand. Over the top? Yes. But that's why it's awesome.
Tag Heuer MikroPendulumS. The subdued design of Tag Heuer's MikroPendulumS belies its impressive innovation. Instead of a balance spring to moderate the speed of all the gears inside, the watch uses a high-speed pulsing magnetised wheel that maintains a high degree of accuracy since it's not affected by gravity.
Omega Speedmaster 'Dark Side of the Moon' Edition. Omega hasn't done much to the classic design of the Speedmaster, except give it a gorgeous murdered-out finish aptly named the 'Dark Side of the Moon'. It's the perfect accessory for the murdered-out 4WD in your driveway.
Armin Strom Gravity. Featuring an automatic winding mechanism that harnesses your movements to keep it powered, the Gravity will be sold in four distinct versions representing the four elements: fire, water, air, and earth. If Captain Planet wore a watch, this is what you'd find on his wrist.
Devon Tread 2. The Tread's unique time-telling belt system is made even more appealing with the Tread 2, which manages to squeeze everything into a considerably more svelte form factor. And improved electronics ensures it only loses about half a second of accuracy every day.
Hublot Antikythera SunMoon. Got a penchant for ancient Greek technology? Hublot has taken inspiration from mankind's first astronomical calculator -- the Antikythera -- for this watch featuring a highly accurate solar and lunar calendar.
Rebellion T-1000 Gotham. Like the Dark Knight, the Gotham edition of the Rebellion T-1000 is tireless, relentless, and fierce. Six mainspring barrels give the watch a 1000-hour power reserve so it can run for well over a month between windings.
SpidoLite II Tech Green. Not only does the SpidoLite II's bright green tint make a bold statement, it does so without weighing down your wrist. The case is made from an aerospace metal composite called Alloy Linde Werdelin -- ALW -- which is claimed to be twice as strong as titanium and twice as light.
Christophe Claret Kantharos. A treat for the ears as much it is a treat for the eyes, the Kantharos manages to miniaturize and squeeze a ringside boxing-like bell into the watch, marking the start of the chronograph with a distinct and recognisable sound.
U-Boat U-65. You don't see pocket watches worn by anyone outside of Williamsburg these days. But maybe U-Boat's U-65 will change that, with a futuristic design and an over-sized flip-out winding arm that makes it easy to keep it powered.
Halda Race Pilot. Striking the perfect balance between modern functionality and classic design isn't easy. So Halda's Race Pilot includes two swappable cases: a digital module with advanced timing capabilities, and a mechanical module with a motor racing inspired design.
Citizen Promaster Eco-Drive Satellite Wave –AIR. Improving the design of the original which was unveiled just a few years ago, Citizen's updated Eco-Drive Satellite Wave features a layered face that looks like a jet turbine, but is actually designed to vastly improve signal reception. So when you land in a new time zone, you're not impatiently waiting for your watch to update itself.
Arnold & Son HM Perpetual Moon. Astronomers and star gazing aficionados with a penchant for classic watch design will appreciate the HM Perpetual Moon which accurately displays the phases of our closest celestial neighbour, and, of course, the time.