The new Coach store in Tokyo features shelves that display wallets and purses on the interior and form a louvered facade on the exterior. When the store opens, each of those boxy shelves will hold one single Coach item like a belt or another accessory.
The building was designed by a firm called OMA, and it was inspired by the original Coach stores of the 1940s. It’s two storeys tall with a central staircase that connects menswear to womenswear, directly within which a lighting system beckons you to buy leather goods 24 hours a day.
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