When you move the shade on the Ascent lamp, you control the intensity of the light. Sure, that will confuse your friends when they try to flip it off, but that might even make us like it even more.
When you slide the shade on the Ascent lamp, you control the intensity of the light and how it diffuses throughout the room. And it befuddles your buddies when they try to flip it off.
[Daniel Rybakken via MocoLoco]