Oh, this shoe? It doesn't just look like that burger you had for lunch the other day, it was directly inspired by it, thanks to Nike PHOTOid, which lets you customise your kicks based on the colour scheme of your Instagram pics.
Go to Photoid.Nike.com and grant the site permission to your Instagram account to get started. Then you'll see all your photos, from which you can pick the one you want to see reincarnated on your feet. You can pick from three different sneaker styles — Nike Air Max I iD ($135), Nike Air Max 90 iD ($135) or Nike Air Max 95 iD ($220) — and you can fiddle with the colours a little bit until the shoes are exactly to your liking. You're going to have a fun time playing with it, but it doens't look like it ships to Australia at this stage.