Star Trek is every thing we hope space travel can be someday. Maybe we could do without all the universe-threatening disasters, but we're all hoping for a warp drive, tricorder, or a replicator. Until then, NASA is carrying the fire and the 30-second NASA trailer that will play before Star Trek: Into Darkness aims to get you stoked about our current day, real-life Starfleet.
The ad-buy is the result of an Indiegogo campaign that was successfully funded just this morning. Using the $US30,000 dollars raised, the Aerospace Industries Association (AIA) will take a little three-minute film NASA released last year entitled "We Are Explorers," boil it down to 30 seconds, and buy time for it to run before showings of Star Trek: Into Darkness in a whole bunch of theatres across major US markets when the film opens.
The AIA sums up the campaign's goal this way:
By backing this 30 second trailer in the top movie theatre markets around the United States, you can show our students and young people that we're in an exciting new era of space exploration. Now is the time to reach them - to remind them that an inspiring space program awaits, one that is worthy of their ambition.