SAI reports that Spotify plans to expand beyond its on-demand streaming music service into the wild world of streaming video. According to unnamed sources, Spotify wants to take on VOD services with exlusive content.
Spotify has already tread the ground of original content on the music side of things with exclusive live performances and audio interviews with artists. The actual nature of the streaming video service that Spotify is supposedly developing isn't quite known. "Exclusive video" doesn't always mean that the company is making The Soparanos or House of Cards —- this could just as easily be an expansion the original content that Spotify already produces, which, in turn, would look a lot like the original video already produced by editorial music sites like Pitchfork and Spin.
We've reached out to Spotify for comment on this story. We'll update when we have new information. [SAI]