The Verge is reporting today that Amazon is in talks with record labels to create a new subscription music service. According to sources, Bezos and co have "shown an interest in... an on-demand service that sounds pretty similar to Spotify".
Details seem scant — to be honest, even that's generous — but despite talks being described as "informal", the sources claim that Amazon is keen to enter the sector.
If the rumour is true, it's not the only company with a desire to muscle in on the territory of Spotify, Rdio and Rhapsody: Google and Apple are also, reportedly, working on their own similar projects. That make it seems like there's a race between the big three to produce something that can rival — in fact, more realistically, beat — Spotify at its own game.
Like Apple and Google, Amazon already has some infrastructure in place for a product like this — think Cloud Player — so it will be interesting to see who can cross the finish line first. [The Verge]