How do superheroes afford being, well, superheroes? It doesn’t seem too lucrative a gig given the time commitment and hazardous work conditions, but yet every hero still seems to make ends meet. But if superheroes are struggling financially, they should totally look into sponsoring themselves.
Graphic designer Roberto Vergati Santos imagined the world of famous brands tacking on their logos onto superheroes in his series “Sponsored Heroes”. The heroes are treated like modern day athletes with their suits becoming branded uniforms. Santos says:
Imagine if one day capitalism reaches the point, where the big brands start to sponsor the superheroes. How would this influence their images? Based on this hypothesis, I decided to experiment with some characters, and see what would be the results of such idea.
Like most advertisements, some work, some don’t. Batman clad in Nike isn’t a bad idea (though I’d go Under Armour for him) and the red and yellow Iron Man tied with red and yellow McDonald’s is hilarious. But, with others, you can see the blatant shilling. Check out the entire series here.