Today is Samsung's big day! In less than an hour the company will begin the big event where it's expected to launch the Galaxy S IV. And wouldn't you know it, HTC, those trolls, are doling out hot chocolate to all the journalists freezing their butts off in New York.
It doesn't end there either. LG has taken to Times Square — where Samsung will be broadcasting the event live — with billboards that actively troll the billboards right bellow them. Sure, this is all silly marketing, but it's pretty funny that companies are launching a war against Samsung just as it launches its most important product of the year.