What was once just an infinitely looping twinkle in a Facebook developer's eye has officially become a reality: comments in reply to comments in reply to posts. For now, the new threaded comments are only going to be available to Pages and individual public profiles with 10,000+ followers or more.
Even these selected Facebook elite will have to actively opt in, at least until the system becomes the default in July. So it may be a while yet before you start seeing the change go site-wide.
There is also, of course, the underlying threat that these threaded comments will eventually find themsleves among the great unwashed, Facebook masses: us. While this is fine (or at least non-threatening) news for brands, on a personal level, it could mean encouraging more Facebook feuding (and relentless notifications) in response to your own posts.
For now, those worries lie with the more illustrious personalities of Facebook. Good luck with that, guys. [TechCrunch]