The Instagram feed that you look at constantly on your phone is now online. You've been able to view Instagram photos and profiles online, but that glorious feed available through hasn't been on the Web. Get psyched because that's changing.
When you head over to Instagram.com, you'll now be able to access the feed of photos from people you follow on Instagram. You will still need a mobile app to upload photos though.
With the exception of uploads, the new interface works and looks exactly the way the feed on the mobile app; it's a vertical stack of photos arranged in reverse chronological order. Each photo shows the avatar of the person who took it, timestamp information, as well as all the likes and comments underneath. Instead of the infinite scroll you use on your phone, the web feed has a "load more" button.
It's been obvious that Instagram would turn into more of a desktop-friendly service since Facebook acquired it last year for $US1 billion. Still, this newly launched desktop version of the service doesn't do anything new. It all looks very sparse. The big question that remains is how long it will take Facebook-Instagram to pollute the glorious simplicity of your feed with ads. [Instagram]