This Billboard Produces Drinkable Water Out Of Thin Air

This Billboard Produces Drinkable Water Out Of Thin Air


Lima, Peru, has the unfortunate distinction of being the second largest capital in the world located in a desert. It rarely rains there, and many of the residents are forced to get their water from dirty wells. But on the flipside, the humidity also hovers around 98 per cent, so the local University of Engineering and Technology designed a clever billboard that’s able to harvest the moisture in the air and turn it into potable water.

The university teamed up with Mayo DraftFCB to create the billboard, because after all, who has more expertise with designing a giant sign than an ad agency?


UTECPSFK