The Mailbox App Registration Queue Is Now Beyond Insane

Mailbox is a beautiful, functional app for iOS that will let you take control of your email, and it opened up to new registrations this morning. The only problem is that it's getting harder and harder to get in. Mailbox is letting people have the app on a first-come, first-served basis, and you wouldn't believe how many have come so far.

At the time of writing, the queue stands at almost 450,000 registrations, with more users joining by the minute. In the half-hour I have been registered (I really should have done that earlier), almost 15,000 people have joined the queue behind me, while less than 100 have been served and activated.

Orchestra, the company behind Mailbox, have promised that the more time goes by, the faster the activation process will be. Here's hoping, too. At this rate, we'll all have the future of email sometime in 2015.

The best way Mailbox could now monetise its service is by throwing a button on the app that lets users pay to skip the queue, thereby netting the company millions. THAT is how to monetise an app. [Mailbox]

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