You can already pay to promote your own Facebook posts, and now you can cough up the cash to promote the content your friends are posting too.
You don't even need your friend's permission, so go forth and dig up all their embarrassing old photos from high school. You'll see a promote button alongside the like, comment and share buttons. So have your credit card handy.
Of course, more money, means more eyes on a post. There's just one stipulation — the content can only be viewed by the people your pal shared with in the first place. So don't think that photo of a keg stand will get out to a wider audience. But it will remind those select people that your friend was a real tank back then. [Facebook via TechCrunch]