RIM Is Dead, Long Live BlackBerry

The launch of BlackBerry 10 is live right now in New York, and CEO Thorsten Heins just made a big announcement: the renaming of the company.

Heins just announced that Research In Motion or RIM — the company founded in 1984 — will now become BlackBerry.

Speaking of names, Thorsten Heins still sounds like the best Bond villain name in the world. It can't just be me...

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