Apple is really targeting a niche market with its newest device -- an iPhone geared towards college/university girls that comes with an already shattered screen. I mean, they're going to crack it at some point, so why not just get it out of the way?
No surprise, but The Onion is totally onto something in this video. Not to join the stereotype, but when I was in college I dropped and cracked more phones than I can count. (Except they were hot pink Razrs when those were the cool phone to have). And pre-cracked iPhones could be a hit among other demographic groups, like mothers of small children and anyone who drinks too much. Full video below: