Australia, These Are The Top Brands You Googled In 2012

Coles, Gumtree and XXXX are among those that managed to take pole positions, according to Google Australia. We're also obsessed with banks and New Zealand, though that's to be expected given how large a role financial institutions play in our lives and how awesome NZ is.

The numbers, which come to us via Mumbrella, tell an interesting story. For one, of all the beers we could be searching for, XXXX, Carlton Draught and Skinny Blonde came up among the top five, though I suspect people typing "skinny blonde" into Google might not have been looking for alcoholic beverages and "XXXX" is but a single letter away from, well, you know.

(I'm sure Google has ways of differentiating these searches from the less wholesome ones.)

If you couldn't get that darn Coles jingle out of your head, turns out no one else could either, with it topping deodorant brand Lynx when it came to looking up advertisements.

AFL landed in the #7 position in Australian brands (though it was in the #2 spot last year), with NRL nowhere to be seen in the top 10.

Finally, Singapore and London followed on the heels of NZ in searches for overseas destinations. Mauritius, a small island nation 2000km south east of Africa, managed to sneak into the list at #10.

For a full list of searches, head on over to Mumbrella via the link below.




    I wonder how many people googling XXXX were actually looking for something else and typed an extra X by mistake.

    I want to go to Mauritius now!! It looks so beautiful.

    Is that really the official, sanctioned XXXX's logo?
    Some of the worst text effects i've ever seen.

      An adequate reflection of the 'beer' then.

    Wow, people sure Google some lame shit. Not me though: I look up Youtube kittens, America's Got Talent, and what the term "YOLO" actually means.

      So what does YOLO actually mean? I feel old now days. Kids and their ridiculous abbreviations for everything.

        Yeah I was wondering the same for ages before I finally caved in and Googled it myself. It stands for "You only live once."
        And yes, all these abbreviations make me feel old too (although I tell myself every day that 31 isn't really that old). I was lost at "LOL".

        Last edited 16/12/12 11:07 pm

          Haha I'm not that bad. Though I lost touch around the days of LMFAO. Personally I think LMFAO was roughly when net-derived abbreviations lost the plot.

    I feel disgraced to call myself an Aussie.
    And I'm surprised that XXXX drinkers have the brainpower to actually perform an internet search.

      Yeah we'd all prefer you didn't identify as an Aussie.

        Oops, looks like I upset one of the drunken yobbos I was referring to.
        Go back to skulling your pig swill through your beer bong you degenerate knuckledragger.

          Bit hard to be a drunken yobbo when I don't drink. But thanks for your other kind words, your eloquent phrasing makes me proud to be an Australian.

    Oh boy do I hate AFL, sure am glad to see it slip down to number 7 and hopefully next year, out of the top ten

      You do know that even if AFL does drop out of the top ten most Googled brands in Australia it'll still exist, right?

        Lol call of the dau @ ashley.

      I don't think it waning in popularity just that fans already have their favourite sites bookmarked and have AFL apps on their phones and tablets so no need to google it.

      Last edited 17/12/12 11:47 am

    The only thing worse than XXXX is VB.

      It is a bit like choosing between a poke in the eye and a kick in the balls.

    Logan's right tho....

    NZ really is awesome..... Glad no ones disagreed with him!

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