If You Want To Get Retweets, You Better Pay Attention To This

This is something that has always been obvious to me, but it's nice to see some actual data on it: if you want to get a higher chance of retweets, your tweet's length should be 71 to 100 characters.

That's long enough to be informative, but short enough to let people add their own commentary to the retweet. [Tracksocial via Business Insider]

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