Hurricane Sandy Was Probably The Most Instagrammed Thing Ever

Hurricane Sandy Was Probably The Most Instagrammed Thing Ever


Regardless of how you feel about the practice of Instagramming natural disasters, it’s super popular. In fact, with a whopping 800,000 photos tagged with her name, Sandy was almost certainly the most Instagrammed thing ever.

Instagram’s CEO Kevin Systrom dropped the massive number during a talk at GigaOM RoadMap, and if that number in a vacuum isn’t enough for you here’s some context; the Systrom said the Super Bowl only racked up 85,000. We’re talking an order of magnitude difference here. Then again, the Super Bowl has far fewer eye-witnesses than a coast-spanning superstorm. Considering how many people Sandy affected and how much horrific destruction she wrought, it’s not surprising. But is it impressive? Definitely. [Tim Bradshaw]