If you grew up in the 1980s on a steady diet of cartoons, you probably spent many mornings captivated by the Transformers. And while Optimus Prime might have been the noble leader of the Autobots, he would never be as universally loved as the show's real star -- Grimlock -- who's now immortalised forever in this fantastic hoodie.
With its giant Autobot logo on the chest, a hood designed to look like Grimlock's head complete with teeth, and tiny little robot t-rex arms on the sleeves, this is as awesome as '80s nostalgia gets. At $US60 it isn't cheap, but you've pretty much got an awesome Halloween costume for the next 10 years -- besides living and sleeping in it all day long the rest of the year. There's also an Optimus Prime version enroute for those who prefer the Autobots' fearless leader, but where's the fun in that? You might as well get a hoodie designed to look like your high school principal.