Watch How Jack Daniels Still Handcrafts Every Aging Barrel

Watch How Jack Daniels Still Handcrafts Every Aging Barrel


Birth of a Barrel

Instead of a truck just dumping a mountain of wood at one end of the facility while barrels magically pop out the other, a surprisingly large team still shepherds each and every wooden vessel through the entire manufacturing process. And given Jack Daniels’ whiskey takes a long time to create, it’s fitting that such care and craftsmanship goes into the creation of the barrels that keep it safe while it ages to perfection. [Vimeo via Notcot]