Target's Response To Canberra Apple Store Opening Was To Send In The Clown

Yes, just the one. You have to give Target credit -- if you can't draw crowds yourself, why not take advantage of the pulling power of Apple? Seems this is precisely what a couple of retailers did this morning at the official opening of the consumer giant's new Canberra outlet.

Current managed to get a snap of the clown, who was carrying a battalion of Target-branded white balloons and sporting a rainbow-coloured wig. Also having a go was Radio Rentals, with staff members providing queuers with brochures featuring Apple devices.

Did you line up at the Canberra Apple Store today? Let us know in the comments... especially if you took a few photos of the new shop. Or the clown.

Both are fine, honestly.


Image: London Apple Store, / Flickr, licensed under Creative Commons 2.0


    It's nice.

    So much white neon on chrome... So many high fives... Pretty cool store!

    I'd line up 6 hours for that, what sane person wouldn't? /end sarcasm

    All that flag is missing is a couple of crossed bones.

    Interesting that Perth had it's second store opening today too!

    Fun fact!

    I was there this morning from about 08:00. At about 09:30 the staff inside the store started chanting and dancing. This lasted for ages until they all rushed out to give the crowd a high five. Then back into the store where they counted down the last 10 seconds. It was the strangest thing I have seen for a LONG time.


    Last edited 01/08/16 12:17 pm

      Considering how demanding Apple is, I wouldn't be surprised if they did have centre management on strings. And anyone who's worked in a mall knows that centre management are the worst kind of human beings around.

        Well I'm sure there are restrictions about how you may and may not advertise in them. There's probably a reason most don't have paper flyers stuck all over the walls. Not to say Apple wouldn't have played a part, but I doubt Target is innocent here.

    My cats name is mittens

      most interesting news on this page...

      And her breath smells of fish?

    Not that I'd line up for one of these things. But if I were and some one from another store came along and started shoving there advertising in my face I'd tell them where to shove it. If I wanted to shop at there store I would.

    That's not a clown. A clown by definition is an entertainer. That is just a lady in fancy dress handing out balloons.

      Misunderstanding, the clowns were in the line waiting to get in. You're right, the others were just in fancy dress.

      Are you just bitter that you didn't get the gig? ;-)

    I went, largely just to get the free shirt. Didn't even see the clown but I was a bit further down the line given I rocked up at 10 (opening time). Boost Juice handed out a sampler drink and $1 voucher.

    I'm confused... Didn't Canberra *already* have an Apple store? You know, the one down near Dendy cinemas?

      No, that was a Mac1. A premium reseller.

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