Perhaps the point of the ad is that nobody needs to line up for a Samsung product? Is that it? I’m not sure.
Either way, these Apple liner-uppers are the people Samsung needs to win over. Samsung’s last Next Big Thing ad for the Galaxy S II was cute. It plugged the device and Samsung scored a nice moral victory over Apple. Now the ad is getting a little more vicious about the people in the lines, the very people that Samsung needs to win over. Probably not the way to go about it.