Is Putting Pictures Of Missing Children On 404 Pages Effective?

In Europe, a group called is replacing 404 reports with pictures and information about missing children. It's a smart way to occupy that real estate, especially considering in Australia alone, 20,000 kids are reported missing each year. But could this method actually help?

Are there any negative side-effects? And aside from being used as a contemporary milk carton, how else could we be using 404 pages more effectively? [Laughing Squid via DVice]

Trending Stories Right Now