Is Putting Pictures Of Missing Children On 404 Pages Effective?

In Europe, a group called NotFound.org is replacing 404 reports with pictures and information about missing children. It's a smart way to occupy that real estate, especially considering in Australia alone, 20,000 kids are reported missing each year. But could this method actually help?

Are there any negative side-effects? And aside from being used as a contemporary milk carton, how else could we be using 404 pages more effectively? [Laughing Squid via DVice]

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