Selling a product, especially an Apple product, is as much about spin, vibe and hype as much as it is about the product itself. Don't believe me? Watch Jony Ive capture hearts and minds with a wonderful pitch for hotdogs in this Buzzfeed FWD parody.
Oh, and you know that old adage about watching sausage being made? It applies. Literally. [Buzzfeed FWD]