It has started already. Hours after the USSD exploit was discovered in some Samsung TouchWiz phones, a bright, shiny Samsung-esque graphic appeared online that encouraged users to punch in a code to get free, exclusive content. You can see where this is going already, can't you? The code is actually the one used to wipe vulnerable Samsung devices.
This just shows how easy it is to fall into the factory reset trap. It's not hugely malicious in this form, it's more of a day-ruining annoyance.
I'm not saying anybody here will fall for it, but I guarantee you that I have non-tech loving friends that will do anything on their phones for "free and exclusive".
Go share this on Facebook and tell them not to be dumb with their phones today. Or, you know, ever. Make sure to check Software Update too to see if there's anything you can do to patch the problem. [pof]