This is what happens when a gigantic dust devil forms over reddish-orange soil and the light is just right: a red dust devil so vivid and tall that it looks like a cartoon. Maybe the Tasmanian Devil is inside it.
Dust devils, also known as willy willies, are not uncommon. They're more likely to occur in hot, sunny conditions, especially over flat lands. Unlike tornadoes, they are not associated with supercell thunderstorms. There have been cases of these whirlwinds getting strong enough to cause physical damage, but they're mostly harmless.
I've never seen one quite like this though — so red, big and beautiful. Any idea of where this may be? [YouTube — Thanks Jorg!]