Instagram has made retro filters all the rage, but maybe you like to look at regular pictures that have their original colours intact. Tough luck? Not anymore. This new app for iOS can strip those things right off for you.
Now, mind you, it's not like Instagram filters are just sitting there on top of the original image. When you apply the filter, you change the original, which means that Normalize is still messing with the pictures — just like Instagram does — albeit with a different purpose. This also means you can use Normalize on photos that just need some balancing, unless you prefer to keep unintentional imperfections.
The biggest thing Normalize has going for it is simplicity. It can do its job without making you mess with a whole bunch of settings. Although, if a photo is so filtered that it's actually lost visual quality, you're pretty boned from the get-go. For the most part, it seems pretty promising. If you want to know about how Normalize's anti-Instagram algorithms work, you can read about it on creator Joe Macirowski's blog. If you want to try it out yourself, it's 99c at the iTunes App Store. [Cult of Mac]