New Internet Video Standard Will Double The Speed Of Movie Downloads

New Internet Video Standard Will Double The Speed Of Movie Downloads

Rejoice, because there’s a new MPEG video standard coming. It’s called High Efficiency Video Coding and it will be twice as efficient as current standards. This means downloading movies twice as fast. Or doubling their quality. HEVC will arrive next year.

According to Per Fröjdh — manager for Visual Technology at Ericsson Research — the new standard “could be launched in commercial products as early as in 2013.”

The new format will be able to keep the same quality as the most advanced video today but only using half of the internet bandwidth. This is important because “video accounts for the vast majority of all data sent over networks, and that proportion is increasing: “by 2015, it is predicted to account for 90 per cent of all network traffic,” says Fröjdh.

But that doesn’t only mean that providers can cram more content into the same pipes they are using now. It also means that your streaming will be less prone to failure and, more importantly, it will allow you to consume less bandwidth while watching video in your phone or tablet computer.

For those people who share large video files, this is great news too. They would be able to do it in half the time or, if they want, the new format will double the quality of current HD video using the same internet connection they are using now. This can result in a better experience while watching streaming high definition movies.

According to Steven Crowley, a white paper by Motorola observed that “history has shown that technological evolution typically results in ~10% — 20% annual improvement in encoder efficiency, with the efficiency doubling every 6 — 8 years as a result of technological breakthroughs.”

Looks like we just have arrived on time. [Ericsson via Steven Crowley]

Image: Nathan E Photography