The 2012 Olympic Games might be best remembered for being one of the most over-sponsored games ever. But product placement can occasionally be awesome, like these 1:4 scale remote-controlled Mini Coopers that will be used to retrieve hammers, shots, discuses and javelins when the track and field events get under way.
Despite being scale models, the cars still weigh about 8kg because they're each filled to the brim with batteries. But since they're toting such heavy gear, they can only ferry equipment back to the competitors for about half an hour before needing an 80-minute recharge. They'll be used for both the Olympics and the upcoming Paralympic games.
They'll probably also be used to drive those tiny female gymnasts to the airport after the closing ceremony.