At some point in your life, you're going to reach the stage where you can't stand to listen to the horrible drivel spewed forth by TV commercials, and your failing eyesight and dexterity will make it nigh impossible to find the mute button on your remote before your show returns. So the Smash Mute might look ridiculous to you now, but one day you'll see the beauty of its simple design.
As far as TV remotes go, it doesn't get any simpler than this. After configuring it for your TV in a process that's claimed to be "so easy to program an old person can do it", you simply have to push the big red button to silence whatever's yelling at you from the TV. The $US25 Smash Mute's not limited to just commercials either -- you can mute anything or anybody with a satisfying smash of your fist since this thing's built tonka-tough and ready for your abuse. It's just too bad it doesn't work in real life.